I worked on several campaigns for Optimum, and helped develop their brand voice as their social media copywriter. I was also an essential part of the reinvention of their Hispanic social account, @Optimum Latino.
The Unmovers are the worst moving company in the Tri-State Area. We created a web series that would show that even if moving is the worst, Optimum helps make your move a little easier. I was part of the writing team that wrote the series, and I wrote the Spanish TV spot.
I provided copy for all of Optimum's social channels. I was also a vital part of the team that reinvented the @OptimumLatino handle on Instagram and focused its content on high-quality photography, well-curated UGC, and key influencer posts. All posts on these platforms were earned.
The Department of Simple
I was part of the writing team of the second series of commercials of the "Department of Simple" campaign for Optimum.