I was part of the team that created BODYARMOR's More Better campaign.
I worked on several of their social and POS executions in 2017.
I wrote the copy on the bottle of BODYARMOR's flavor to commemorate their partnership with UFC. Every bottle of BODYARMOR Knockout Punch explains the properties of this superior sports drink with some UFC flair.
The brief was to celebrate BODYARMOR's athletes – Francis Ngannou for breaking the world record for punching power, and James Harden during the All Star Weekend – without being able to shoot them and with a $0 budget for production.